Cash-Back/Rewards Cards - New with version 6.0!!! We’ve also had a lot of requests to add a feature that allows merchants to put reward dollars back onto the card to more effectively promote patron loyalty and increase a merchant’s bottom line. GiftTran™ now does all the work for you. Let’s say for every dollar a patron spends at Joe’s Jiffy Lube, Joe wants to give them 5% back. The system will automatically do the calculation and accumulate those Jiffy Lube “dollars” on the card to be eventually redeemed for Joe’s various redemption items at his predetermined dollar levels. Everything is tracked. And since you own your own data, you can run a report telling you who is close to their respective redemption level and you can send or e-mail those patrons a note telling them this and what they’re about to earn. It’s a great way to increase traffic into your stores!