Customer Loyalty Points – Since GiftTran™ eliminates the typical transaction swipe fees, you can be free to implement our popular loyalty program and not have to worry about how often you’re swiping your customers’ cards! In addition to our Cash Back feature, you can simultaneously add/subtract points from a patron’s card as well as money. Or you can have cards with just points only. It’s your choice. We have created a number of predefined rules engines to make it easy for you to add/subtract points to and from the card. Or you can set up your own points system using whatever multipliers and rules you like. For example, let’s say you want to encourage patrons to come in on a particularly slow day of the week or purchase certain items. You can reward them by giving them double the customer loyalty points. You determine what the point redemption levels and redemption items are. We do the rest for you. To add even greater flexibility, there’s even a way to enter points to a card independently. It’s much easier and a lot more affordable to keep customers than it is to find new ones. Use this powerful tool to your advantage!