Promotional Cards – Our hottest feature for finding new customers!!! How would you like a much more cost effective way to find new customers… maybe even double or triple your customer base over time? Here it is. Our new Promotional Card feature allows you to set up either an in-store promotion or a direct mail campaign quickly and easily in just a few minutes! Studies have shown that direct mail campaigns are significantly more effective when the mailer contains something more substantial, of higher perceived value and is visually more pleasing to the eye… like that of a well designed gift card. These findings proved to be correct when we beta tested this software with some of our restaurant locations. Mailers were sent out with cards in them telling the recipients to come by any participating location to find out what’s on their card… it could be worth anywhere from $5.00 to $50.00! (You can make up your own rules). The store managers were astounded by the direct response rate they received from the promotion. At one location, almost 25% of the cards were brought into the store to be read and redeemed! 

Using the Promotional Card setup screen, sequences of card serial numbers can be defined as “promotional”. The setup screen allows you to determine how many cards you want for a particular promotional card batch and then lets you define the percentages for occurrences of those dollar values in that batch of serial numbers. You can name the promotion (e.g. “Summer Savings” Promotion) and have multiple promotions going on simultaneously. After setting up the rules, the promotion can be published to GiftTran™ Enterprise to be shared with other pre-chosen locations. A highlight of this “lottery card/ mystery card” promotion is that the cards can be sent out totally blank in mailings or give-away’s and until the card is swiped or scanned into the system, no one knows the actual promotional value assigned to the card. By design, you don't have to swipe each card to put the actual promotional value on it before you send it out! So if you’re creating 10 promotional cards or one million, it still takes only a few moments to set the promotion up and activate it in the system. All the promotional value is internal to GiftTran™ and the customer must come to a participating location to find out the promotional value. Since everything is tracked, you can print out a report showing you how many cards were redeemed and where. You can experiment with different kinds of promotions and use those that prove most effective!