Patron Demographics – Would you like to accumulate a growing database of customers that you could profitably market to? Heck, who wouldn’t? Well, remember with GiftTran™ you own your own data! Whenever you issue a card, GiftTran™ allows you a chance to enter customer data (name, address, e-mail, anniversary, birthday, etc.) into the system to associate with the card. Some of this data, like the card holder’s name, may even be used to help investigate a lost or stolen card. This customer data may be entered in at the time the card is issued or the customer can fill out a postcard and it can be entered later. Imagine the possibilities… You could send an e-mail or snail mail promotion to all of your customers on their birthday, anniversary or maybe just periodically throughout the year. It costs a whole lot less to keep a customer than it does to find a new one!