Markets

MARKETS

The New GiftTran™ technology offers a variety of cost saving benefits and is an enormously effective tool to help merchants reach their customers and grow their business. It can be used for many applications in lots of different industries and markets. Some of the more popular ones include: restaurants, retail stores, movie theaters, grocery stores, casinos, spas & salons, convenience stores, specialty shops, cruise ships, resorts, sporting events, bars & night clubs, lunch programs, etc.

General and Specialty Retail Markets are a "perfect fit" for the GiftTran™ technology. Clothing stores, sporting goods, grocery stores, housewares & electronics, hardware stores, gift shops, etc. all benefit tremendously from its use! Merchants no longer have to give cash back when accepting returns. They just issue a card with the amount of the refund encoded on it… and it takes only a few seconds since there’s no remote database that has to be dialed up. It’s a great, inexpensive tool that your Marketing Department can use in a variety of ways… whenever you want to increase sales from your present customers and/or find new ones.

Fine Dining and Fast Food Restaurants are one of the largest markets for our technology. Fine dining restaurants use it for a much more effective and secure way of issuing gift certificates. There’s no more hassles with paper certificates and the restaurants can simply decrement the amount of the purchase off the custom graphics card, rewriting it with the new balance. This provides an incentive for the customer to return again and spend the remainder, plus more! Fast food restaurants love the benefits of our system because it provides a much better way to orchestrate their customer loyalty programs. In just three seconds, busy restaurants can easily add or subtract "frequent diner" points and/or money to and from the card. They can even collect and analyze demographics, which are kept in the local database and polled each night by headquarters. Restaurants also capture more mindshare since we manufacture the magstripe cards with eye-catching, customized graphics for that particular restaurant. Your customers see your logo in their wallet or purse everyday.

Spas and Salons are just one example of the many great vertical markets for the GiftTran™. Here, the uses of our system are quite varied… from the issuing of inexpensive gift and/or customer loyalty cards, to on-the-fly promotions and magstripe card coupons. In this market, as well as the others, the merchant’s marketing capabilities are increased significantly. It’s also a tremendous tool by which to distinguish and differentiate your business from that of your competition’s. Cut the time it takes to issue paper gift certificates from minutes, down to a few seconds. Provide much more professional and attractive gift certificates with our custom printed magstripe cards and cardholders. Our system is much less vulnerable to employee theft and fraud. Everything is trackable… including your customers’ demographics. You’ll be able to print out reports and see the who, what, where, when and how of your customers’ transactions and do a better job of managing your business. You can even improve your cash flow by collecting the money up front when issuing cards for frequent users and other accounts.

There are hundreds of applications in Specialty Markets for the GiftTran™ technology. For example, "frequent player", "frequent shopper" and "frequent user" cards are extraordinarily popular and effective. With the additional benefits of our technology, it’s easier for merchants to develop strong, lasting relationships with their customers. Whereas before, with other systems, it might have been slow, tedious or just plain "hit or miss". Being able to add or subtract money as well as points to and from the card, without the large ongoing costs of a remote, centralized database approach, allows our technology to be affordable for even the smallest businesses.